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Star Wars bookings beat Fifty Shades record in South Africa

Bookings for one of the most widely anticipated releases of 2015 – Star Wars: The Force Awakens – are now officially open at the Ster-Kinekor box office.

Bookings opened on Monday, 19 October, and a record number of 2 299 tickets were snapped up on the first day.

According to Ster-Kinekor this is the highest number of tickets sold on the first day of bookings opening in recorded history. Of this total, 1 387 were tickets booked to watch the film in IMAX 3D at Ster-Kinekor’s five IMAX theatres.

The previous record for the first day of booking was held by Fifty Shades of Grey earlier this year, with 1 489 bookings.

The seventh title in the Star Wars global phenomenon releases at Ster-Kinekor cinemas nationally on Wednesday, 16 December two days before its official global release.

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