Netflix South Africa has added a new Ultra package at R239 per month with superior sound quality – but there’s a catch: It’s not available to everyone.
Netflix SA’s new Ultra package at R239 per month is the new most expensive package in rand terms, topping Premium at R169 pm, Standard at R139 pm, and Basic at R99 pm.
Until now Ultra wasn’t available in South Africa. Ultra offers “highest quality audio” besides the same characteristics as Premium and including UHD streaming. Netflix SA tells Channel24 in response to a media enquiry that “We continuously test new things at Netflix with the goal of improving our members’ experience”.
“In this case, we are testing slightly different price points and features to better understand how consumers value Netflix. Not everyone will see the test, and we may not ever offer the specific price points or features beyond this test.”
Netflix started testing Ultra since July internationally with the company that said it will also start to test cheaper packages in specific regions worldwide to discover consumers’ appetite for different tiers.