The Endangered Wildlife Trust (EWT) and the South African Senior Tour (SAST) have partnered to create a series of unique golf events that will create regular games for senior players while helping to protect our precious natural environment.
Through a host of national and international golfing events for players over 50- years-old, the Senior Golf Series will generate much-needed funds for the EWT, while also exposing the incredible conservation work the Trust does.
“We are delighted that the game of golf, which already attracts people with a love for the outdoors, physical exercise and wide open spaces, will be the catalyst for bringing together wildlife enthusiasts around their common passions for conservation and sport,” says EWT CEO, Yolan Friedman.
“We look forward to teeing off this exciting new event in the New Year and to meeting golfers from all walks of life.”
Brought together by innovative sports marketing agency, Accelerate Sport, the EWT and the SAST are uniting to reach common goals through this unique new golf Series.
Managing Director of Accelerate, Gary Grant, says that they noticed a gap in the golf sector and were overjoyed to find the right set of events to fill it.
“The style of the event is very much an emotional fit, whereby players will be participating in two, three or four-day events, and playing for a cause and awareness motive,” says Grant.
“Golf courses are effectively urban sanctuaries for animals, birdlife and the environment. This coupled with the fact that the SAST have been battling to ignite a consistent tour, or set of events, while offering players a chance to earn some reasonable prize money, created an excellent partnering opportunity.”
Neville Clarke of the SAST says the Series will begin with the SA Senior Open in April next year and eventually end up with a complement of 10 events. He says that an already impressive list of SAST members will ensure some great golf.
“The likes of James Kingston, Andre Cruse and Nico van Rensburg add strength to our product offering alongside currently established members like John Bland, Simon Hobday, Steve van Vuuren, Bobby Lincoln, Chris Williams and Robbie Stewart,” he says.
“Corporate investment and sponsorship continue to grow and we would like to eventually have an annual 25 event schedule for our members.”
The EWT Senior Golf series has a roll-out target plan of five events by the end of 2017, and 10 events by the close of 2018.
These events will take place on South African soil and beyond, with plans to play golf in the SADC region, Sub-Saharan Africa and the surrounding island regions.
To contact the EWT, visit www.ewt.org.za or to reach the SAST, visit www.seniortour.co.za. – African News Agency (ANA)